Our logotype symbolises a celebrating winner waving his/her arms in the air. The symbol stands for responsibility, enjoyment in gaming and a dividend to the Swedish people.
As competition gets tougher and gaming products becoming increasingly similar, customers choose gaming companies on the basis of the values they associate with the various providers. We work constantly to strengthen our brand.
The winner symbol on all products
Many of our products are strong brands in themselves, and they have now been further strengthened by the fact that the winner symbol has been incorporated into all of our products’ logotypes. This associates the company and its products with a broad family of games.