Many winners on Svenska Spel
The entire Svenska Spel’s profits go to the Treasury.
The players' share is huge
In 2012 millions of winners shared a total pay-out of about SEK 13, 000, 000, 000 from Svenska Spel (excluding Casino Cosmopol). Of the amount, 409 winnings amounted to SEK 1 million or more. In 2013 a lucky winner got SEK 237,6 million, the biggest winning ever in Sweden.
Partnership with sport
Svenska Spel is major cooperative partner for sport. The Company contributes to both broad-based activitiesand elite ventures, and sports offers a major return. Svenska Spel's brand is strengthened and is perceived as being more positive when associated with sports values of fair play and teamwork.